Premium Cotton
Soft-touch, all-day comfort
Ethical Print
Clean, fair & safe inks
Limited Drops
Small runs. Big stories.
Shop by collection
MY STORY. MY SWAROOPA • DROP. WEAR. REPEAT. • ROOTED. NOT RETRO. • MADE IN BHARAT • CULTURE IS COOL • PREMIUM COTTON • YOUR STORY. YOUR SWAROOPA. • DESIGNED IN INDIA •
Desi Cow Collective
A collective for the protectors and believers of India’s desi cows. Clean, modern silhouettes meet heritage symbols to keep Gau Mata close to heart and culture close to streetwear.
अपना रूप, अपना स्वरूप
Culture isn’t a trend. It’s My Swaroopa
Frequently asked questions
What makes My Swaroopa different?
My Swaroopa isn’t just about clothes — it’s about identity. Every tee, hoodie, or tote is inspired by Indian stories, symbols, and causes we connect with — from indigenous cow guardians to regional pride. We produce in small drops, use premium cotton, and print ethically, so each piece feels personal and purposeful.
How do your products feel different?
Our garments are made with 100% soft, breathable cotton and finished with ethical, skin-safe inks. The fits are designed for daily comfort and easy movement — timeless, not trendy. Each print carries a story, not a logo.
When will I get my order?
We usually dispatch orders within 2–4 working days, and delivery takes 5–7 business days depending on your location. You’ll receive a tracking link as soon as your order ships.
Where are your products made?
Every piece is proudly designed and printed in India, with small-batch production partners in Jaipur and other craft-friendly regions. This keeps our process transparent and rooted in Indian craftsmanship.
How much does shipping cost?
We offer free shipping across India for prepaid orders. For COD orders, a small convenience fee may apply. International shipping is coming soon.
What if my product doesn’t fit or I want to exchange it?
No worries! We accept size exchanges within 7 days of delivery, as long as the product is unworn and in its original condition. Just email us at support@premor.in, and our team will guide you.
Are your prints and dyes sustainable?
Yes — we use non-toxic, water-based inks that are skin-friendly and safe for the environment. Our production runs are intentionally small to avoid waste.
Do you collaborate with causes or creators?
Absolutely. My Swaroopa believes in community-led design. We collaborate with artists, conservation groups, and culture advocates to create capsule collections that tell real stories.